Living Our Values in a Changing Digital World

Over the last 18 months, we’ve focused on building a presence on platforms that reflect our mission and values. As the digital landscape shifts, we’re making thoughtful choices to ensure the spaces we engage in support constructive, respectful dialogue.click here

Social media plays a key role in how we connect with our community, share our work and advocate for those we support. Over the last 18 months, we’ve been intentional about building our presence on platforms that align with our mission and values, ensuring we’re having the right conversations in the right places. As the digital landscape evolves, we continue to assess whether the spaces we engage in reflect the kind of constructive, respectful dialogue we believe in. 

​Making Choices That Reflect Our Mission 

​At West Northumberland Food Bank, governance isn’t just about policy — it’s about making thoughtful, informed choices that reflect our values in practice. One of those choices has been our decision to step away from X (formerly Twitter). This wasn’t about following trends or making a political statement — it was about ensuring that every space we engage in aligns with how we operate as an organisation. 
Over time, we’ve seen the platform change in ways that no longer support the kind of respectful, constructive engagement we value. Trust, integrity and meaningful conversation are central to how we work, and when a space no longer fosters these principles, it’s time to rethink our presence there. 

​The choices we make — where we show up, how we communicate and the platforms we invest in — must serve our purpose, not just keep us present,

Sam Gilchrist, Chief Executive

​For us, that means choosing platforms where: 

• We can engage in meaningful conversations. 
• Trust and safety are prioritised. 
  
• Our mission can be shared in a way that encourages action and awareness 
  

​Where You Can Now Find Us 

​We remain committed to being accessible, transparent, and engaged with our community. You can now connect with us on: 

• Facebook – for updates, community stories and ways to get involved. Click here to follow.
• Instagram – for a visual look at our work and the impact of our community efforts. Click here to follow.
• LinkedIn – for insights, partnerships and professional discussions. Click here to follow.
• Bluesky – for open conversations in a space better aligned with our values. Click here to follow.
• ​YouTube - for videos that bring our work to life and share stories from the people we support. Click here to subscribe.

​Aligning Our Presence with Our Purpose 

Our work is about people, trust and making a difference — and that must be reflected in every decision we make. Whether it’s how we deliver support, how we manage risk, or where we communicate, we are committed to making choices that align with our values and serve our community in the best way possible. 
​
By choosing platforms that prioritise trust, safety and meaningful engagement, we’re ensuring our communication remains accessible and fostering conversations that lead to real impact. 
Stay connected with us through Facebook, Instagram, LinkedIn, Bluesky and YouTube and our website.